MACBETH FOOTWEAR

Macbeth is the one of  the biggest shoes producer in the world.  Everyone has know about this brand and they know about the quality.  The price is not too cheep, but it’s equivalent with the quality.  Macbeth reach most of area in the world,  especially in the biggest country and city.  They have many competitor,  one of them is Converse. 

Product Line

Macbeth has many product line, not less then 10 product.  There are Wallister, Matthew, Winston, Eliot, etc.  The different between them are the models and the price. 

Product Type

Macbeth have many competitor.  The competitor are Converse, Famous, DC, Vans, and Band Merch.  But the most threat competitor is Converse.  It because Converse is one of famous product in the world.  The consumer like converse product.  Because of that, Macbeth must improve the promotional.

Product Class

Product Class of Macbeth is Famous.  It because both of them have same high rate and many group band wearing them.

Product Life Cycles of Macbeth

Product Launch

Macbeth Footwear (previously known as "Macbeth Athletics") is a company founded by Tom DeLonge and Mark Hoppus of Blink-182. They founded the company in 2002-2003. The company sells primarily footwear, but also sells t-shirts, sweatshirts, and sunglasses (among other accessories). Macbeth is a mostly vegan company and is heavily influenced by music and other creative arts. It has two logos, one is the signature Macbeth Pennant as well as a Griffin (a lion with wings). Macbeths main online source is Loserkids.com, which was also founded by Tom DeLonge and Mark Hoppus. They had also previously founded Atticus Clothing.( http://en.wikipedia.org/wiki/Macbeth_Footwear) 

It’s very hard for the Producer to enter this business.  Because everyone have know many brand and competitor like vans, converse, and DC.  There are the famous brand in the world.  But, Tom DeLonge and Mark Hoppus of Blink-182, they are personnel of Blink-182 one of the famous band in the world, wearing Macbeth for promote they product.  And it’s runs great.  Everybody know about Macbeth.

Growth

Macbeth grow fast, many group band wearing this brand.  Exactly every fans of the group band who wearing Macbeth, follow the group band style.  And then, Macbeth became one of the famous brand in the world.

Maturity

Now for maintain the consumer,  Macbeth always research and develop they product.